Today AT&T and Motorola announced that the Motorola BACKFLIP ™ with MOTOBLUR™ will be available in AT&T stores nationwide and online at www.wireless.att.com beginning March 7. BACKFLIP features a unique form-factor with an original reverse flip design, spacious keyboard and BACKTRACK™ touch panel, allowing the display to be hands-free while one’s fingers work behind the screen. BACKFLIP runs on the nation’s fastest 3G network and is powered by MOTOBLUR™, Motorola’s Android-powered content delivery service created to make phones more personal and socially smart. Customers can see photos and learn more at www.att.com/backflip.

BACKFLIP is the first Motorola device to feature the new and unique BACKTRACK™ feature which gives AT&T customers the ability to navigate quickly and easily through Web sites, menus and more with a touch panel located behind the screen when the device is folded open. BACKTRACK offers a new way to scroll through the Web, texts, e-mails and news feeds without obscuring the home screen. Flip the keyboard backwards into table-top mode to listen to music, watch videos, view pictures with the digital picture frame or to turn BACKFLIP into a digital, bedside alarm clock.

BACKFLIP comes with a full HTML browser that can be viewed on the 3.1” high-res, touch screen display and makes use of 7.2 HSPA 3G technology on the nation’s fastest 3G network. Android Market™ has access to more than 20,000 apps and widgets, in order to customize the device to fit each consumer’s personal style. Customers can easily shoot photos and video with the BACKFLIP’s 5 MP camera and flash, and upload them to their favorite photo sharing or social media site.

The Motorola BACKFLIP features Wi-Fi connectivity and AT&T customers receive AT&T Wi-Fi access at U.S. hotspots included as part of their unlimited data plan. AT&T’s has the nation’s largest Wi-Fi network with more than 20,000 U.S. hotspots.

Pricing and Availability
The Motorola BACKFLIP will be available March 7 at AT&T retail locations nationwide or at www.wireless.att.com for $99.99 after $100 mail-in rebate. (Pay $199.99 and after mail-in rebate receive $100 AT&T Promotion Card. Two-year agreement and smartphone data plan required.)

For more information on the Motorola BACKFLIP, visit www.att.com/backflip or join the conversation on Facebook at www.facebook.com/att.

At&t just broke the news that they have finally embraced Android and if their press release is any indication they’ve gone Full Throttle like Charlie’s Angels.  During the first half of 2010, At&t plans on releasing not one, but three exclusive Android devices from HTC, Motorola and Dell.  They will also release two additional devices which will not be At&t exclusives, bringing their total Android lineup to five handsets.  At the moment Verizon has the Droid Eris, Motorola Droid and by Spring the Nexus One.  T-mobile has the G1, myTouch 3G and the Nexus One.  Sprint has the HTC Hero and Samsung Moment.  I guess At&t’s last place finish to the Android party will finally pay off.  Stack that with the HSPA 7.2 network upgrade and the LTE two market trials in 2010 and this is an exciting year for the carrier.

[via Cellfanatic]